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AVEENO®. THE SENSITIVE SKIN BRAND.

Science super-charges our natural ingredients and boosts their effectiveness. The result? Super-powers for your skin.

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How do we turn tiny seeds into super powers?

We grow our natural ingredients in rich soil. Then science gently harvests the good-skin benefits. To deliver the best results.

Eco-friendly farming ensures nature’s finest.

We source our natural ingredients in areas best suited for their growth. By using eco-friendly practices, like proper crop rotation and pesticide-free fields, our naturals keep their strength.

A gentle process for potent ingredients.

To preserve the natural purity of oat and soy, we don’t add unnecessary chemical solvents or excess heat to extract their essence.

We respect our naturals and formulate with care.

Natural ingredients are gently combined with innovative formulas. Then our products are tested for safety and efficacy to make sure they deliver visibly healthier looking skin.

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Our Oats for Skincare - Explained

Our Oat Flour is finely processed using a gentle process to ensure the biologically active goodness in our oats stays intact. Our processes are designed to maintain the purity of the oat, protecting it from damaging heat.

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Last Modified November 2024.

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