AVEENO®. THE SENSITIVE SKIN BRAND.
Unlocking the power of oats for sensitive skin, we provide skin, scalp and haircare solutions for the whole family.
Our 70 year history as a skin health pioneer has earned the respect of dermatologists, beauty editors, but more importantly, women like you.
Our Ingredients
A powerful blend of nature & science
The history of Aveeno is built upon our commitment to combine scientific research with the ingredients found in nature. Our scientists unlock the power of a selection of natural ingredients—science and nature, working together, in harmony. We bring nourishing solutions to your skincare so even the most sensitive skin feels soothed and moisturized.
At Aveeno® we partner with healthcare professionals and leading expert dermatologists, pediatricians, pharmacists and scientists. We are the US#1 Pediatrician Recommended brand and a natural choice for your baby's sensitive skin.
*Combined Infant Cleansing and Baby Lotion Categories. Based on the IQVIA survey done with US Pediatrician Mar 2022
Aveeno is the #1 Pediatrician Recommended brand in the "combined infant cleansing and baby lotion categories in the US" as per available substantiation data.
Our Science
The Aveeno Research & Development Team have conducted over 80 clinical studies published in scientific journals since 2001.
The efficacy and safety of colloidal oatmeal products have been evaluated in over 25 studies, involving more than 2,500 patients with dry and compromised skin.