How do we turn tiny seeds into super powers?

We grow our natural ingredients in rich soil. Then science gently harvests the good-skin benefits. To deliver the best results.

Eco-friendly farming ensures nature’s finest.

We source our natural ingredients in areas best suited for their growth. By using eco-friendly practices, like proper crop rotation and pesticide-free fields, our naturals keep their strength.

A gentle process for potent ingredients.

To preserve the natural purity of oat and soy, we don’t add unnecessary chemical solvents or excess heat to extract their essence.

We respect our naturals and formulate with care.

Natural ingredients are gently combined with innovative formulas. Then our products are tested for safety and efficacy to make sure they deliver visibly healthier looking skin.

oat ingredient in aveeno active naturals


Think all oat is alike? It isn’t. Our Prebiotic Triple Oat Complex combines three parts of the oat; Oat Extract to soothe skin, Oat Flour to lock in skin’s moisture, and Oat Oil to strengthen skin’s natural protective barrier. Together, it helps replenish skin’s natural barrier and support its natural ecosystem, for a healthy, balanced skin...

soy and soybeans as an ingredient in aveeno active naturals

The super powers of soy.

The buzz about soy goes back to traditional Chinese medicine. It was known that soy’s proteins, lipids and vitamins had super moisturising powers, and help even skin tone and boost radiance. It’s still true today...