Discover Soy
For years in Asia, workers in soybean factories who handled soy regularly had hands that were especially smooth and even-toned. AVEENO® scientists unlocked soy's true potential by creating a unique way to process the soybean that retains its naturally active benefits.
The Science
AVEENO® scientists created a unique way to process the soybean to retain its naturally active benefits. The soybean processing ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybean.
AVEENO® scientists then created a Total Soy Complex, which captures the multiple active benefits of the natural soybean for immediate and long-term skin benefits.
The Benefits of Soy
Evens skin tone
Soy proteins work to reduce the appearance of blotchiness and discolouration.
Smoothes and softens skin texture
The soy in AVEENO® helps soften skin's texture and helps reduce the appearance of fine lines and wrinkles.
Reduces the appearance of unwanted hair
Specific components of the naturally active soy in selected AVEENO® products have been shown to improve hair softness, fineness, and coarseness.
Moisturises skin
Vitamin E is a natural component of soy with anti-oxidant properties, which moisturises skin and helps to protect the skin from environmental stresses like free radicals.
Clinical Study
AVEENO® Daily Moisturiser which includes Total Soy Complex and Natural Light Diffusers was clinically proven to significantly improve the appearance of fine lines, brown spots, clarity, blotchiness and roughness.
Week 4
Reduced appearance of fine lines, diminished brown spots
Week 8
Improved clarity, blotchiness and softer skin texture
SPF 15 Study: Tone and Texture Photos
Total Soy formula with broad spectrum SPF 15 and natural light diffusers has been shown to improve skin tone and texture significantly more than by using moisturiser with SPF alone.
After 12 weeks of use of a moisturiser with Total Soy, natural light diffusers and SPF 15, significant improvements were shown in skin tone, texture and clarity.
Products with soy
POSITIVELY RADIANT™
A line of facial products that utilises the naturally active benefits of soy to even out skin tone and texture and reveal skin’s true radiance naturally.
POSITIVELY RADIANT™ Daily Moisturiser with SPF 15
With clinically proven Total Soy Complex to brighten and even skin tone, and natural light diffusers to reflect light and visibly smooth imperfections. This unique facial moisturiser goes beyond moisturising to provide active photobarrier complex technology, for broad spectrum protection against the sun's harmful UVA and UVB rays.
POSITIVELY RADIANT™ Cleanser
With moisture-rich soy, this soap-free cleanser lifts away dirt, oil and make-up without over-drying for naturally radiant skin.
POSITIVELY RADIANT™ Daily Cleansing Pads
These dual-textured cleansing pads, moistened with foaming skin-conditioning cleansers and natural soy, help even out skin tone and texture for brighter, naturally radiant skin. The pad is smooth on one side to lift away dirt, oil and make-up and textured on the other side to gently exfoliate and smooth away dry patches.
Skin Brightening Daily Scrub
This daily facial scrub helps improve skin tone, texture and clarity to reveal brighter, more radiant skin.