ACTIVE NATURALS®


ACTIVE NATURALS® are ingredients derived from nature and uniquely formulated by AVEENO® to deliver real skin results.

AVEENO® has unlocked the true potential of nature's skin-enhancing secrets, with ingredients like soy, oatmeal and feverfew, which are uniquely formulated with patented processes that retain their full strength and purity.

Gentle, effective, clinically proven AVEENO® ACTIVE NATURALS®.

Recommended by US dermatologists for 60 years.

AVEENO® is one of today's leaders in ACTIVE NATURALS® technology, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.

OUR HISTORY


The unique story of AVEENO® began back in 1945, with the introduction in the US of the Soothing Bath Treatment.
This natural bath additive contained 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin, and was developed by the Musher Brothers in conjunction with the Mayo Clinic. In fact, the Mayo Clinic was the brand’s first customer, making AVEENO® doctor recommended for 60 years.

For many decades, US dermatologists and paediatricians not only recommended the AVEENO® Soothing Bath Treatment, but also recommended the body moisturiser and anti-itch products to temporarily protect and help relieve a range of skin conditions.

Johnson & Johnson acquired the brand in 1999 because of the AVEENO® brand’s unique use of natural ingredients, caring heritage and long-standing relationship with the professional community.

In 2000, AVEENO® utilised its expertise in natural colloidal oatmeal and other skin protectants to launch a line of baby products to gently cleanse, moisturise and protect baby’s delicate skin. This represented the first of many product extensions for the brand. In 2002 AVEENO®, a pioneer in the study of natural ingredients for efficacious skin care, captured the naturally active benefits of soy in a new line of facial care products, to help even skin tone and texture and bring out skin’s natural radiance.

This was the first soy-based facial care line available in mass outlets to deliver these skin care benefits. And over time AVEENO® has broadened its skin care portfolio by utilising the multiple benefits of soy to meet the various skin care needs of women today.

AVEENO®, one of the leaders in ACTIVE NATURALS®, continues to develop product formulations with new and existing natural ingredients that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by US dermatologists and paediatricians for over 60 years.

Given the AVEENO® brand's use of natural ingredients and our commitment to always providing the best quality products, it’s no wonder we care so much about how our products impact the Earth. Our dedication to this global effort has continued for over 60 years, but there is still so much more to be done.

All AVEENO® High-Density PolyEthylene (HDPE) bottles and paper packaging are recyclable, and, where possible, we use a percentage of Post-Consumer Recycled Material (or PCR) when creating our products and in-store materials. When you purchase and recycle our products, you complete the circle. Together we can lessen the impact packaging has on our planet.

As part of the Johnson & Johnson family, we share company-wide initiatives and clear-cut goals for reducing our carbon footprint. We even have dedicated teams working full-time to make sure these goals become a reality. Here are some of the steps we're taking:

Clean Energy

Johnson & Johnson is the second largest corporate user of on-site solar power. In 2007, Johnson & Johnson cut the ribbon on its ninth and largest solar facility in Vacaville, California. More than 5,700 ground-mounted solar panels span six and a half acres. With the sun shining, the solar field provides up to a third of the electrical power needed to run the site. You can expect to see more of these facilities in the future.

Research

Johnson & Johnson in the United States has won the Environmental Protection Agency Green Power Partnership Award for six years. From producing better boxes and bottles to generating solar energy and working in buildings powered with clean energy, our company is always looking for more ways to reduce our environmental impact. Stay tuned for more to come!

AVEENO® ACTIVE NATURALS® products are now available in Australia.