Discover Oats

Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO® scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.

The Science Behind Oats

The scientists at AVEENO® discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal.

The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturise and relieve dry skin.

The Benefits of Oats

Relieves dry skin:

The natural colloidal oatmeal formulas of AVEENO® moisturise and help protect skin.

Soothes scratchy, irritated skin

Colloidal oatmeal provides temporary skin protection and when used in a bath treatment it can relieve minor itching and irritation due to rashes, poison ivy/oak/sumac, and insect bites.

Soothes extra dry, aggravated, cracked skin

Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve aggravated, extra dry, and cracked skin.

Moisturises skin

Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

Clinical Study for Dry Skin

AVEENO® Body lotion containing colloidal oatmeal and a skin protectant showed significant improvements at day 1 in the appearance of skin ash, flaking and dryness as determined by a clinical expert grader.

Condition improvement photos

Skin images

The high-resolution digital images show visible improvements in the appearance of skin ash and scale in skin of colour patients, as well as visible improvements in skin textural lines as early as Day 1.

There was continued visible improvement in skin ash at Day 14.

Skin Care benefits

Occlusive Humectant Barrier Repair Antioxidants Anti-Inflammatory Anti-Irritant
Colloidal Oatmeal
Macadamia Nut Oil
Dimethicone
Mineral Oil
Petrolatum
Hyaluronic Acid
Glycerin
Ceramides
Cholesterol

Products with colloidal oatmeal

Daily Moisturising


A line of body care products that are enriched with natural colloidal oatmeal and moisture-rich emollients to moisturise and soothe dry skin.

Daily Moisturising Lotion

This fragrance-free, non-greasy lotion contains natural colloidal oatmeal blended with rich emollients and is clinically proven to moisturise for a full 24 hours.

 

Daily Moisturising Body Wash

This soap-free, lightly fragranced daily body wash cleanses and moisturises for visibly healthier skin every time you shower.

Skin Relief


A line of body care products that are enriched with natural colloidal oatmeal and soothing ingredients for relief of aggravated, extra dry skin.

Skin Relief Body Wash - Fragrance-Free

This rich, soap-free and fragrance-free body wash moisturises as it cleans, so your skin feels soft and smooth all day long.

 

Skin Relief Body Wash - Fragranced

This rich, soap-free body wash truly moisturises as it cleans, so your skin feels soft and smooth all day long.

 

Skin Relief Moisturising Lotion

This moisturising lotion with menthol is specially formulated to relieve and protect aggravated, extra dry skin, and is clinically proven to moisturise for a full 24 hours.

 

Skin Relief Moisturising Cream

This rich cream with menthol is clinically proven to provide immediate, long-lasting relief for scratchy, aggravated or extra dry skin, while moisturising for 24 hours.

 

Intense Relief Hand Cream

This non-greasy hand cream is specially formulated with natural oatmeal and rich emollients to help heal dry skin and form a protective glove against the elements.

Stress Relief


A line of body care products that are enriched with natural colloidal oatmeal combined with the scents of lavender, essential chamomile and ylang-ylang oils to help you feel naturally calm and relaxed while you bathe, shower, or moisturise for a calmer, more relaxed you.

Stress Relief Body Wash

This soothing body wash helps to calm and relax you in the shower while cleansing and moisturising, so your skin feels soft and smooth all day long.

 

Stress Relief Moisturising Lotion

This fast-absorbing, moisturising lotion helps to calm and relax as you massage it into your skin and is clinically proven to moisturise for a full 24 hours.

Soothing Relief


A line of baby care products with natural colloidal oatmeal specially formulated to provide daily care for baby's skin, and to help soothe and relieve dry skin.